Mexico City, Arril 2026.
TOGA celebrates 24 years of transforming the customer experience: from traditional call centers to conversational artificial intelligencl
The company, founded in Mexico in 2002, celebrates two decades of technological evolution with a portfolio that now integrates automation, advanced analytics, and conversational AI, without losing sight of its original essence: connecting people with organizations.
When Boris Garfias and Martha Toledo Torres founded TOGA Soluciones Integrales in 2002, WhatsApp didn’t exist, the cloud wasn’t standard, and omnichannel was a concept foreign to the business world. In most organizations, the call center was a cost center; an operational function that few dared to imagine as a competitive advantage. That was the context in which this Mexican company was born, and also the reason why its story is worth telling.
Today, 24 years later, TOGA not only survived the digital transformation: it anticipated it, accompanied it and, in many ways, led it from the trenches of technological integration.
Engineering at the service of conversation
TOGA’s early years were marked by a philosophy uncommon in the industry: before selling technology, they focused on thoroughly understanding how it worked. The team specialized in implementing IVR, call recording, and voicemail solutions, integrating them with the most relevant business telephony platforms of the time. Each project was an exercise in technical precision; each integration, a layer of intelligence that allowed companies to better serve their customers.
It wasn’t glamorous. It was fundamental. And in that quiet work of building infrastructure with a human purpose, TOGA laid the foundations for what is now a benchmark in the Contact Center and CX ecosystem in Mexico and Latin America.
2009: when betting on the cloud wasn’t obviouo
One of the most revealing moments in TOGA’s history came in 2009, when most of the market was still committed to on-premise solutions. While others were consolidating investments in physical servers, TOGA made a strategic decision that, in retrospect, proved visionary: to migrate to hosted call center models and user-oriented service schemes.
The change involved much more than adopting new architectures. It meant rethinking the business model: from capital expenditures (CAPEX) to recurring service models (OPEX); from rigid implementations to flexible and centralized platforms. It was, in the words of its founders, a conceptual transformation as much as a technological one.
This move allowed TOGA to consolidate large-scale projects in Mexico and Latin America, supporting organizations from different sectors in technological modernization processes under global best practices.
From operation to experience: the turn that changed everything
The arrival of digital channels—chat, email, social media, instant messaging—radically transformed the concept of customer service. The contact center ceased to be a voice department and became the heart of the customer experience (CX): the point where brands put their reputation on the line in real time.
TOGA evolved alongside that change. The infrastructure—which for years had been the main focus—became the invisible support for something more valuable: the experience. The metrics changed, customer expectations changed, and with them, the company’s strategic focus.
“Technology changes. Human conversation remains. Our job has always been to connect the two.”
— Boris Garfias and Martha Toledo Torres, co-founders of TOGA Soluciones Integrales
2026: Artificial intelligence at the service of the customer
On its 24th anniversary, TOGA is placing intelligent automation, advanced analytics, and conversational artificial intelligence at the heart of its value proposition. Far from being a cosmetic repositioning, this evolution is the natural result of over two decades of accumulating technical expertise, operational depth, and a genuine understanding of organizational needs.
TOGA’s differentiator isn’t the technology itself—which is abundant in today’s market—but rather the approach to integrating it. Knowing what to implement, when, and how, based on each organization’s actual processes, is a skill that can only be developed through years of experience in the field.
From physical servers to multi-tenant cloud solutions; from first-generation IVRs to AI-powered conversational agents: TOGA’s journey is, at its core, the story of the contact center industry in Mexico. A story that, at 24 years old, still has much to be written.
About TOGA Integrated Solutions
TOGA Soluciones Integrales is a Mexican company founded in 2002 by Boris Garfias and Martha Toledo Torres, specializing in technology for contact centers, customer experience (CX), and enterprise communication solutions. With over two decades of experience, it has supported organizations in Mexico and Latin America in their digital transformation, from the implementation of critical infrastructure to the design of intelligent experiences based on automation and conversational artificial intelligence.
Press contaca
Angèlica Figueroa | angelica@togacs.com | Tel. +52 55 1450 5050 | TOGA Soluciones Integrales | contacto@togacs.com | Ciudad de México
