Toga Soluciones Integrales y Matrits combinan experiencia global y conocimiento local para acelerar la automatización inteligente 24/7 en la atención al cliente y las operaciones en España.
Madrid, 17 de febrero de 2026.
In an environment where speed of response and customer experience determine business growth, many organizations in Spain continue to face a critical challenge: missed calls, long wait times, and manual processes that limit their ability to scale.
In this context, SophIA, a voice assistant and omnichannel solutions platform developed by Toga Soluciones Integrales, and Matrits, a Spanish firm specializing in digital transformation and artificial intelligence applied to business, announce a strategic alliance to accelerate the adoption of intelligent automation in the Spanish market.
A key step in European expansion
Spain represents a strategic market within SophIA’s European growth plan. Through this alliance, Matrits will lead the implementation and adaptation of the SophIA Talent Hub platform to the Spanish business landscape, while Toga Soluciones Integrales will maintain technological leadership, platform evolution, and the expansion strategy in Europe.
This collaboration aims to address an increasingly evident reality: companies that cannot respond promptly lose business opportunities and negatively impact their customers’ experience.
With over 23 years of experience in Customer Experience, contact centers, and enterprise communications, Toga brings a solid technological foundation and international expertise, while Matrits integrates the local knowledge necessary to ensure implementations aligned with measurable business results.
Official statements
“Spain is a strategic market for SophIA’s European growth. Our alliance with Matrits allows us to combine a robust technology platform with specialized local knowledge, guaranteeing solid, scalable implementations focused on real results for businesses. The goal is clear: that no opportunity is lost due to an unanswered call or a message going unanswered,” stated Boris Garfias, CEO of SophIA.
For her part, Martha Toledo, Director of Strategy and International Expansion at Toga Soluciones Integrales, highlighted:
“The expansion into Europe is part of a structured vision for international growth. This alliance strengthens our position in the European market and reaffirms our commitment to bringing intelligent automation with a human touch to organizations seeking efficiency without losing their brand identity.”
In turn, José Antonio Díaz Infante, CEO of Matrits, noted:
“At Matrits, we believe that Artificial Intelligence only generates value when it translates into a tangible impact on the business. Our alliance with SophIA represents precisely that: bringing virtual voice assistants and omnichannel solutions adapted to the operational and cultural reality of Spanish companies, helping them gain agility, reduce costs, and scale with truly intelligent 24/7 support.”
Benefits for Spanish companies
Implementing SophIA through Matrits will enable organizations to:
- Automate customer service via voice, web, and messaging 24/7
- Reduce lost sales opportunities due to lack of immediate response
- Optimize operational processes without sacrificing customer focus or brand identity
- Scale service capacity without proportionally increasing infrastructure
- Integrate artificial intelligence into sales, customer service, and operations
The shared goal is to facilitate growth for both SMEs and large organizations through greater operational efficiency and a consistent, agile, and measurable customer experience.
About Matrits
Matrits is a Spanish firm specializing in digital transformation and artificial intelligence applied to business. It designs and implements automation systems, intelligent agents, and technological solutions focused on measurable results for companies seeking efficient scalability.
www.matrits.com
Instagram: @matritscom
LinkedIn: Matrits
About Toga Soluciones Integrales and SophIA
Toga Soluciones Integrales is a company with over 23 years of experience in Customer Experience, contact center, and business communications for the private and public sectors.
SophIA is its omnichannel virtual assistant platform, designed to transform every interaction into a smart, efficient experience aligned with each brand’s identity.
www.togasoluciones.com
www.soph-ia.ai
LinkedIn: Toga Soluciones Integrales
Instagram: @togasoluciones
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For more info:
TOGA Soluciones Integrales
Tel: +52 55 1450 5050
email: contacto@togacs.com
